Anonymised property deal pipeline on a laptop

Clearer property decisions, backed by AI.

Client
Confidential client
Industry
Real estate
Services
Discovery
Product design
Software development
System integrations

A real estate team was managing deals across spreadsheets, shared files and separate tools. Keeping track of each property, its clients and the next step meant piecing together information and asking colleagues for updates.

We designed and built a custom internal platform that brings the process into one workspace. The team can follow deals through a visual pipeline, connect clients to properties, review profitability and work through the checklists needed to move each deal forward.

We also built AI that evaluates each property and recommends whether it looks like a good deal. Alongside a clearer view of progress, the team now has an assessment to help decide which opportunities deserve a closer look.

Key outcomes
  1. A shared view of every deal and its next step
  2. AI evaluations to help the team assess each property opportunity
  3. Property details and client history connected in one place
  4. Required information and checklists built into the workflow
  5. Activity history that makes progress and changes easier to follow
The work behind a clearer view.How we brought property deals, client records and AI evaluations into one workspace. Read the full story.
Property deal card with a responsible team member, stage and recent update
Anonymised property closing checklist with responsible people and required steps

Made every deal’s next step clear.

We organised the work into a visual pipeline. Each card brings together the property, the person responsible, its current stage and the latest update, so the team can understand the situation before opening the full record.

Moving a deal forward brings up the information needed for that stage. Prompts and checklists help people follow the process without having to remember every detail.

Property record with photographs, contacts and information grouped into tabs
Anonymised client profile with related properties and viewing history
Property details and linked contacts on a mobile screen

Helped the team assess each property with AI.

Property information, photographs, contacts and notes sit together in a structured record. Clear tabs keep the overview easy to scan while leaving room for the detail behind a decision.

We brought the profitability calculator and financial overview into that same record, and built AI that evaluates each property and indicates whether it looks like a good deal. The team can review the recommendation alongside the figures and property details before deciding how to proceed.

The interface adapts to smaller screens, keeping the same information accessible when someone is away from their desk. A shared record gives colleagues the context they need without asking for a separate update.

Agent record and related property activity on a tablet
Diagram connecting a property enquiry, client records and the steps of a deal
Searchable list of clients and agents with related property information

Kept client conversations connected to the right property.

We linked people to their deals and property history. The team can move from a contact to the relevant property, see previous notes and understand the relationship without piecing it together across separate tools.

Search and filters make the contact list easier to work through. Mapping the process helped us connect these records to the steps people actually take, from a first enquiry to a completed deal.

Property activity history with dated changes and team notes
Connected stages for client matching, follow-up and completing a property deal
Property pipeline and deal stages on a phone

Made a complex process easier to use every day.

We started by walking through the team’s existing work, then tested clickable wireframes with employees. Their feedback helped us simplify navigation and put the most useful information where people expected to find it.

A focused first version gave the team a working foundation. We refined the experience around real use, keeping everyday tasks straightforward as the platform developed.

Discovery & workflow mapping
Product design & prototype testing
Platform development
System integrations
Launch & refinement

Understand the work

Workshops with the team and clickable prototypes helped us define the core workflows and priorities for the first release.

Connect the pieces

We built the platform around shared property and client records, connecting the tools and information the team needed.

Learn from real use

The first version went into everyday use. Employee feedback guided further improvements to the experience.
Property deals in a table with owners, stages and key information

A clearer way to run the work behind every deal.

The platform gives the team a shared place to manage property deals and the information behind them.

Connected records, guided steps and an activity history help colleagues stay informed and pick up the next task with the context already in front of them.

Connected
Properties, clients and deal history in one workspace
Guided
Required information and checklists at each stage
Visible
Progress, changes and team notes alongside every deal
Shared property pipeline showing deal progress from enquiry to closing

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