Pohoda is a music and arts festival that needs to keep visitors informed as the event unfolds. We built an app with schedules, maps, live updates, and friend-finding features, alongside tools for the organisers.
The festival team can manage information in one place and reach visitors directly, while guests have a practical guide to planning their day and finding their way.
Key outcomes
25,000+ users each year
90% notification opt-in
Schedules, maps, and updates in one app
Content tools for the team running the festival
Made festival planning easier with schedules and updates in one app.
Visitors can organise their schedule, find practical information, and check updates in the same app. The useful details stay close throughout the event.
We brought the main visitor tasks into one mobile experience, from choosing performances in advance to finding the next stage on site. People can return to their plans without piecing together information from different channels.
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Prepared maps and schedules for the festival’s busiest moments.
The app matters most when the festival is in full flow. We planned for concentrated traffic, frequent updates, and people using it on the move.
Performance and testing focused on the core visitor journeys. Schedules, maps, and live information needed to stay clear and responsive when attention was limited and the next decision could not wait.
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Made it easier to find stages, services, and friends.
The map helps visitors navigate the grounds, locate services, and see their friends. It connects a view of the festival with what is happening around them.
We designed the map for quick use on a phone in a crowded setting. Places and live location information had to remain easy to read without overwhelming the view.
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Simplified festival updates with one place to manage the visitor guide.
We combined Pohoda’s identity with the practical needs of visitors and organisers. The app had to feel like the festival and work as a useful guide through it.
Discovery & Visitor Flows
UX/UI Design
App & Backoffice Development
Testing
Launch & Festival Rollout
Map the experience
We shaped the app around planning a day, navigating the grounds, finding friends, and receiving updates.
Build both sides
We built the visitor app and the tools the festival team uses to manage content, schedules, and notifications.
Prepare for the event
We tested the key journeys and live features so the product was ready for use during the festival.
“The guys from Outloud were very proactive, and the final result met our expectations.
Communication was fast, and best of all, the app helped thousands of our visitors. Recommended!”
Kept visitors informed as schedules changed throughout the festival.
The festival team can update content, change schedules, and send notifications as the event unfolds. Visitors have one place to check what is happening and plan their next move.
With more than 25,000 users each year, the app is part of how people experience Pohoda.