A clearer view of your customers.

Services
Brand and product design
Design system
Developer handoff
Client
Out of Dark
Out of Dark helps businesses understand their customer journeys. We created its brand and product design, bringing costs, engagement, and satisfaction into a shared view across each stage.

Teams can see where the experience needs attention and make better-informed decisions. A consistent design system also gives the client’s developers a clear foundation to build on.
Key outcomes
  1. A shared view of the customer journey
  2. Clearer layouts for complex business data
  3. 100+ screens designed
  4. Reusable components for the client’s development team

Made complex customer reports easier to scan with a clear visual structure.

We developed the brand alongside the product, so the interface felt like one coherent experience as it took shape.
The identity uses light as a visual theme. We carried it into the interface while keeping reports and customer data easy to scan, balancing a distinctive look with the work users need to do.

Made spending and customer satisfaction easier to compare in one view.

The platform brings budgets, visits, calls, and satisfaction into the same journey. We gave that information a clear structure so users could compare what matters.
Card layouts, visual hierarchy, and colour-coded indicators help separate signals in a dense interface. Users can move from the wider journey to the data behind a specific point in the experience.

Simplified the handoff to developers with reusable interface components.

We worked with the founder and development team to turn their research into a practical product design. Shared components helped connect the final screens with the software they would build.
Research
Brand Design
Product design
Design System
Handoff

Understand the journey

We used the founder’s research and interviews to shape the brand direction and the product’s main workflows.

Design the views

We organised the data and created reusable patterns across desktop and mobile, keeping the experience consistent.

Prepare for development

We adapted an existing React component library to the design, giving the client’s developers a practical starting point.

“The collaboration with Outloud was outstanding from start to finish.

‍

They understood our vision and delivered beyond expectations. I recommend them without hesitation.”

Made customer experience easier to assess alongside business results.

Out of Dark gained a product design that connects the customer journey with the numbers behind it. Users can review the bigger picture and explore the details in the same interface.

The adapted component library gives the client’s team a foundation for implementing and extending that design.
100+
Screens designed
2
Responsive views: desktop and mobile
1
Shared component system

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