Designed ticket buying in two taps, without signup.
Services
Research and usability testing
Product design
Design system
Product design
Design system
Client
IDS BK
Website
Visit websiteType
IDS BK connects public transport across the Bratislava region. We redesigned its passenger app around a simpler ticket purchase: two taps, without mandatory signup.
Research and passenger testing shaped clearer routes, saved tickets, and easier navigation, giving IDS BK a tested design that makes its service easier to use and a consistent foundation for future improvements.
Research and passenger testing shaped clearer routes, saved tickets, and easier navigation, giving IDS BK a tested design that makes its service easier to use and a consistent foundation for future improvements.
Key outcomes
- 30 passenger interviews informing the redesign
- Ticket purchase designed around a two-tap flow
- Access without mandatory registration
- Saved routes and familiar journeys easier to find
Prioritised the changes that made travel easier.
Made first-time ticket buying easier to understand.
Removed signup from the path to buying a ticket.
Resolved confusing steps before development.
Passenger insight guided the redesign from early flows to the final screens. We validated the main journeys before turning them into a consistent design system.
Listen and test
We reviewed analytics, interviewed passengers, and tested early designs for ticket purchase, route search, and access.
Build shared patterns
We created reusable navigation, components, and interactions so improvements could carry across the whole app.
Prepare for handoff
We delivered more than 500 screens across light and dark modes, giving the client a consistent foundation for implementation.
Made repeat purchases faster with saved tickets and routes.
"What impressed us most about this company was their exceptional creative thinking and the innovative ideas they brought to the table.
They demonstrated a unique ability to translate our specific requirements into practical yet imaginative solutions."
Delivered a tested design for two-tap ticket buying.
The redesign gives IDS BK a tested direction for simpler ticket buying and journey planning. Familiar routes and tickets take priority, and passengers can explore the app without registering.
Our work covered research, usability testing, and design, with a shared system ready for the client’s implementation.
Our work covered research, usability testing, and design, with a shared system ready for the client’s implementation.
500+
Screens designed across light and dark modes
30
Passenger interviews
2 taps
Ticket purchase flow in the redesign
